GM plans to advertise

For major sporting events,General Motors is approaching with its advertising budget.

To be the exclusive domestic automotive advertiser during the 2012 London Olympics,GM has confirmed the deal with NBC.

In the past huge investment had been done by GM in Olympics,but that spending has come down as the automaker has struggled in recent years. That reduced spending also included the Super Bowl.

At least two television spots for next month's game will buy by the company says GM officials.That's the first time in 3 years that GM will advertise during the Super Bowl.